Helen Croft
Lead tutor, Career Coaching
12 years in practice
- PCC (ICF)
- MCIPD
Helen spent ten years in HR, latterly leading internal career conversations that were honest about what the organisation could actually offer. She moved into private career coaching after watching too many people buy a 'career change diploma' and still be unable to describe a next role in one sentence. She teaches the Guild's career-coaching programme and marks the recorded sessions herself.
What does Helen Croft teach at The Study Guild?
Helen leads the Career Coaching Practitioner programme. She teaches the live sessions, runs the recorded-practice reviews, and marks the two assessed sessions against a published rubric covering contracting, labour-market honesty and referral when the work has become clinical rather than vocational.
What is Helen Croft's professional background?
Helen holds an ICF Professional Certified Coach credential and CIPD membership from a decade in human resources. She has coached individuals through redundancy, internal mobility and complete career change, and she still takes a small private client load alongside teaching so the examples in the room are current.
What does Helen Croft insist career coaches must not do?
She will not let a coach invent a labour market. Earnings claims, 'guaranteed' job outcomes and CV magic are how this niche loses trust. Learners are assessed on whether they can say 'I do not know' about a sector, and on whether they refer when the presenting issue is depression rather than a job search.
Programmes Croft teaches
Career Coaching Practitioner
Get assessed on recorded career-coaching sessions by an ICF-credentialled former HR lead, including the labour-market honesty this niche usually skips.
Not for: Anyone promising job outcomes or salary figures they cannot source
- Live hours
- 20h live
- Duration and weekly load
- 10 weeks · ~6h/week
- Cohort size
- max 18
£449or from £74.83/mo, interest-free