The Study Guild

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TB

Tom Beresford

Lead tutor, Freelance & Creative Business

14 years in practice

  • Member, Professional Copywriters' Network
  • BA English Literature

Tom has written for financial services, SaaS and charity clients for fourteen years as a one-person business. He is open about the two years at the start when he undercharged badly and nearly gave up, and he teaches pricing from that experience rather than from theory. He is also blunt that generative AI has removed the bottom of the copywriting market permanently, and structures his teaching around the work that has become more valuable rather than less.

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What does Tom Beresford teach at The Study Guild?

Tom leads the Freelance Copywriting Business programme. He teaches live craft sessions, critiques learners' work in open review where everyone learns from each piece, and marks the final portfolio and pricing plan that learners submit as their assessment for the programme.

What is Tom Beresford's freelance background?

Tom has worked as a freelance copywriter for fourteen years, serving financial services, software and charity clients from a single-person business. He is a member of the Professional Copywriters' Network and now bills at the upper end of the UK freelance market for project work.

What does Tom Beresford say about AI and copywriting work?

Tom teaches that generative AI has permanently removed the low end of the copywriting market and that pretending otherwise does learners a disservice. The programme is built around the work that has grown more valuable: strategy, interviewing, positioning and judgement about what to say.

Programmes Beresford teaches

Starts 13 Oct 2026All levels

Freelance Copywriting Business

Build a copywriting business that survives AI, taught by a copywriter of fourteen years who is blunt about what has stopped being sellable and what now pays more.

Not for: Anyone hoping to compete on volume and price, which is the part of the market that has gone

Live hours
20h live
Duration and weekly load
10 weeks · ~6h/week
Cohort size
max 22

£349or from £58.16/mo, interest-free